info@iot-edge.co (919) 903-3765

AI Driven SEO

AI-powered SEO and PPC for Marketing
Campaigns Maximize phone calls, form fills,
and subscriptions with precise attribution tracking.

About Us

We believe in Long Term Partnership.

Our main goal in all we do is to drive business growth, enhance brand presence, and gain more leads for our clients. The team here are IOT Edge strives to achieve our goal by providing quality and professional services that are designed to perfectly align with your brand’s identity.

We want to showcase your products and essentially highlight the value that you bring to your industry. We don’t want you to have to wait for us, so we provide 24/7 support with zero delays.

From the very beginning, we strive to be the leading agency in terms of quality, professionalism, and communication.



Who Is IOT EDGE MARKETING

Here at IOT Edge Marketing, we have created a solid work environment full of dedicated individuals striving to provide the best marketing experience for our clients. We offer search engine optimization (SEO), advertising, web designs, marketing campaigns, and we monitor analytics. We have over a decade's worth of online marketing experience which allows us to be confident in knowing we are going to give you the best service. Our team can give you tailored solutions with a comprehensive approach that fits your unique business.

  • Ranked one of the top 4 agencies in Raleigh NC

    If you are seeking for digital marketing solutions in Raleigh then contact our team at IOT Edge Marketing. We are a digital marketing agency striving to serve all of our clients with individualized attention. Every business is different and therefore every client needs to get a tailored approach. We strive to achieve complete customer satisfaction! In addition, the company offers eCommerce web design, search engine marketing, SEO, and content management system optimization.

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Services

Check our Services

Technical SEO

IOT Edge Marketing offers technical SEO support which means that we can implement schema markup and ensure that landing pages are loading quickly. We optimize metadata and focus on crawlability by structuring URLs. We also handle technical aspects of website development including website & mobile app development as well as custom software solutions coding.

Keyword Research

Keyword research is an important part of SEO because you need to know which keywords to target when creating landing pages and associated content. We want to find easily attainable opportunities and create a strategy around the keywords that we discover. Creating content without the knowledge of keywords will result in a low authority score and you will rank low on SERPs. Our team will research keywords that will benefit your business the most. .

Keyword cannibalization analysis

When you have cannibalizing content it is when you have multiple landing pages or articles that are all targeting the same keyword. If you have 5 pages that all target the same keyword, search engines (such as Google) won’t know which one to rank. We want to ensure that you are not overlapping topics which will ultimately result in lower page rankings. So we will examine all of your pages and find ones that can be removed or combined.

Speed Optimization

Here at IOT-Edge Marketing, we know the importance of improving page speed. If you have a page that is loading slowly then you might lose users and they might go to competitors. By making website improvements and optimizations we are able to improve page speed and help you retain the traffic you might be losing. We want to optimize your site and create a seamless user experience.

Internal link Optimization

It is essential to create a link-building strategy because it improves the user experience. Google, and other search engines, look for internal links throughout your site including blog posts, landing pages, and front page copy. At IOT Edge Marketing, we are able to employ link-building techniques that improve your strategy which will ultimately rank you higher and improve your authority score.

Meta and Title Optimization

Meta descriptions is one of the aspects of SEO that is often overlooked by SaaS businesses. It is a very simple change, but it can make a huge difference. Every page and post must be equipped with meta descriptions and proper title tags. Our team will improve metadata on all of the pages and posts which will ultimately affect click-through rates. This is a necessary opportunity that we can implement.

Portfolio

Check our Portfolio

Below are some of our amazing clients!.

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Team

Our Hardworking Team

Our team is available 7 days a week!

George S

CEO / Lead Developer

Tim S

SEO & Adwords Expert

Anthony R

Lead Sales & Client Success

Olya B

UI/UX Designer

Vishal V

backend Developer

Tanzeel Tarik

React Developer

F.A.Q

Frequently Asked Questions

  • SEO is crucial for businesses to thrive in today's digital landscape, as many purchasing journeys begin with online searches. Even niche products, such as "premature baby clothes," receive significant monthly search volume in the U.S. Without SEO, competitors are likely to outrank you for relevant keywords, resulting in missed exposure and traffic opportunities. While pay-per-click advertising (PPC) offers another avenue to appear in search results, it is typically less cost-effective compared to SEO. This is evident in lower click-through rates (CTRs) for paid results compared to organic results. According to Semrush's State of Search 2023 report, the average CTR for paid results is considerably lower than that for organic results on both desktop and mobile devices. Additionally, PPC entails a cost per click (CPC), as advertisers must pay for each click on their ads. For instance, advertisers for the term "premature baby clothes" paid around 54 cents per click in June 2023, as reported by Semrush's Keyword Overview tool.

  • Search algorithms consider a multitude of factors and signals when determining search results. These include the terms used in your query, the relevance and usability of webpages, the credibility of sources, as well as your geographical location and personal settings. The importance assigned to each factor differs based on the specific nature of your search query.

  • Performing keyword research is essential for identifying relevant keywords for your business. Semrush's Keyword Magic Tool, which accesses one of the largest keyword databases available, is a valuable resource for this task. Simply input a word or phrase to initiate your search, select your country, and click "Search." For instance, if you search for "baby clothes" in the Keyword Magic Tool, it will generate a list of keywords related to your initial term, sorted by their average monthly search volume. This tool also provides additional useful data to aid your research. Keyword research is critical because Google considers keywords when determining webpage rankings, and it also helps you gain insights into user intent and preferences.

  • Poor On-Page Optimization: Your website may lack essential on-page elements such as optimized title tags, meta descriptions, headers, and quality content. Without these elements, Google may struggle to understand the relevance of your website to user queries.

    Low-Quality Content: Content that is thin, duplicate, or irrelevant to your target audience can hinder your website's ranking. Google prioritizes high-quality, informative content that provides value to users.
    Lack of Backlinks: Backlinks from reputable and relevant websites are crucial for improving your website's authority and credibility in the eyes of search engines. Without sufficient backlinks, your website may struggle to compete with others in your niche.

    Technical Issues: Technical issues such as slow page speed, mobile-friendliness issues, broken links, and improper site structure can negatively impact your website's visibility on Google. Addressing these technical issues is essential for ensuring a smooth user experience and improving search engine rankings.

    Keyword Targeting: If you're targeting highly competitive keywords without a strong SEO strategy, it can be challenging to rank well on Google. Consider targeting long-tail keywords with lower competition to increase your chances of ranking.

    Google Penalties: Your website may have been penalized by Google for violating its Webmaster Guidelines, such as engaging in black hat SEO tactics like keyword stuffing, cloaking, or buying links. Conducting a thorough audit of your website to identify and address any potential violations is crucial.

    New Website: If your website is relatively new, it may take some time for Google to crawl and index your content. Building authority and relevance over time through consistent optimization and content creation can help improve your rankings.

  • Your decrease in organic traffic may be attributed to a decline in your website's rankings. According to research conducted by Semrush, higher rankings typically result in more clicks, as depicted in the graph generated by their research.

    Several factors could have led to the decrease in rankings. Google's rankings are subject to fluctuations as its automated systems discover new content and adapt to user behavior. Additionally, regular algorithm updates released by Google can significantly impact rankings as the search engine continuously aims to enhance its search results.

    You can monitor the volatility of search engine results pages (SERPs) using Semrush's Sensor, which tracks fluctuations in search results. Furthermore, Semrush's Position Tracking tool enables you to monitor your Google rankings, allowing you to identify ranking declines and potential causes so that you can take appropriate action.

    If you experience a sudden and significant drop in organic traffic, it may indicate a technical issue or penalty. In such cases, it is advisable to check Google Search Console to ensure that the affected page is indexed and free from any issues.

    Another factor influencing organic traffic is user behavior. For instance, traffic to pages related to Christmas may decline in January due to reduced search demand during that period.

  • When you launch a new website, it's important to understand that it can take up to a year for Google to establish where your site should rank. During this initial period, you're likely to experience significant fluctuations in your rankings.

    The time it takes to achieve high rankings for specific queries depends on several factors, including the resources you allocate and the level of competition in your industry. Additionally, your brand's overall authority plays a significant role in determining your rankings.

    For instance, ranking number one for a niche term like "laptop repair in Hewitt, TX" may only take a few months. However, building enough authority to rank highly for broader terms like "laptops" could take years.

    Semrush provides a keyword difficulty score (KD%) to help you assess the competitiveness of search engine results pages (SERPs). When conducting keyword research, consider filtering for keywords with a KD% of 0-29 (Very Easy-Easy) to increase your site's chances of ranking on Google's first page.

Contact

Ready to take your marketing to the next level?

Lets Connect!

Our Address

2840 Casona Way Raleigh NC 27616

Email Us

info@iot-edge.co

Call Us

(919) 903-3765